Ella Daniels
BDes (Hons) Graphic Design
Lassie
Lassie is a hypothetical, Scottish Government run scheme providing all Scottish 11-year-old girls with a free sports kit bag filled with the essentials for participating in sport during puberty.
Lassie was created after research found that 60% of UK girls drop out of sport by the age of 16 - with the main reason being puberty. The kit bag includes period products, a razor and deodorant and a reusable water bottle.
It also includes two information booklets, a map of sports clubs available in the local area and their own choice of sports top, shorts and bra to help girls deal with their developing bodies.
Lassie sports kit.
Box packaging.
Box packaging sides with cutouts to reveal illustrations.
Map of local sports clubs (Edinburgh).
Information booklet for parents.
Spread from parents’ information booklet.
Sleeve design for clothing.