Kelli Cochrane
BDes (Hons) Graphic Design
My project explores how graphic design can create immersive worlds through storytelling, interaction, and play.
Inspired by a Dungeons & Dragons campaign I created a beginner-friendly pop-up experience, The Witchlight carnival, a magical travelling carnival. It guides participants through key D&D mechanics by allowing them to create a character, roll dice through interactive games such as the snail race, solve riddles at the carousel, and uncover hidden narrative lore.
Alongside the physical experience, I created a range of printed artefacts, including newspapers, posters, flyers, tickets, and a simplified “Traveller’s Guide to D&D” to further expand the world.
Step into the Witchlight Carnival
Risograph posters created for narrative worldbuilding.
Participant playing the snail race.
3D printed snails & D20 on race track.
Welcome guide & carnival ticket.
Travellers guide to Dungeons and Dragons.
Participants solving the riddle of the carousel.
Carousel unicorn.
Participants looking through the travellers guide.
The world and wonder newspaper & carousel riddles.