Alessia Fedeli
BDes (Hons) Graphic Design
The Service Trap
The Service Trap explores the effects of bad management within the hospitality industry.
Bad management causes employees to deal with both mental and physical health problems, poor work-life balance, and toxic environments, all issues that ultimately have consequences on businesses and their customer service.
Using branding skills and experiential design, this project aims at informing and communicating the struggles that hospitality workers face every day.
Customised bar mat and beer taps.
Handmade cardboard glasses, each with a common fact.
Interaction with the drinks menu.
Bar counter with menus.
Display of the production process.
Glasses and coasters displayed on the shelf.
Wine bottles, each with a different label telling someone’s story.