Rosie Green

BDes (Hons) Product Design

It’s so much more than just a box.

My project aims to provide an alternate route to talk about whisky by shifting the focus away from the whisky itself and rather onto the packaging.

This allows for people of all different knowledge levels to discuss and interact with the design without beginners fearing someone coming to tell them what they are doing is wrong.

Overtime the aim is for fears and hesitancy based on assumptions and false perceptions of the whisky industry, to slowly disappear as people start talking and getting more comfortable, making a much more welcoming environment for drinkers of any level.

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Sophie Galloway

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Clayton Hossack