Cameron Mathie
BDes (Hons) Graphic Design
Hope Park
Hope Park is a satirical design project imagining a fictional residential development built on Edinburgh's Meadows in response to the housing crisis.
Through branding, governance systems and artefacts, the project explores how design can shape ideas of belonging and exclusivity, but more importantly, who urban spaces are really built for.
To test the project’s impact, the designs were activated on-site at the Meadows, engaging with the local community to discuss all things housing.
A vision board for the future. Where luxury meets high density living, on Edinburgh’s Meadows of course! Belong Beautifully™.
Detailed site plans for Phase 1 and 2 of the housing development.
Urgent development notices delivered to “Edinbvrger Council” residents.
Applicants receive a complimentary pair of symbolic glasses to ensure the optimal view of their new community!
Community standards booklet. Your guide to maintaining your monthly colour rating through strict adherence to aesthetics.
Brand Guidelines booklet. The crest pattern, designed as a homage to the historical area that once was public greenspace.
Community consultation board.
Residents were invited to cast their vote, doodle and voice their opinion for the future of their greenspace.
The final result highlighting the friction between the need for affordable, high-quality housing for everyone, and balancing the preservation of important community spaces.