Patrick Barrett
BDes (Hons) Graphic Design
Considering Carnism
How can you follow a belief system you didn’t know existed?
Animal products involve animal harm to produce, yet the majority of people consume them every day. Almost everyone is upset by animal suffering, so how can we go against our existing morals and values, and support the harmful system of animal farming, without realising.
Considering Carnism aims to create awareness, educate and prompt reflection around carnism – the invisible belief system that conditions people to eat certain animals. Through various informative and thought-provoking artefacts, individuals can learn what carnism is and why it’s an issue; how it operates secretly using defence mechanisms; why the common justifications for eating animals don’t hold up logically; and reflect on how carnism has influenced their thoughts, feelings and actions towards the animals they eat.
I hope this project helps people unlearn the conditioning and extend their existing compassion for animals to those who were unlucky enough to be born as a farmed animal.
‘Cards on Carnism’ artefacts on display.
The ‘Cards on Carnism’ resource uses three types of card – Thought Exercise, Question and Response – to prompt reflection and inform.
An instruction sheet can be found in the box.
The flowchart poster highlights how the justifications for eating animals don’t hold up when you follow them logically.
The project guidebook and personality quiz artefacts on display.
Pages from the illustrated Project Guidebook.
A spread and page from the illustrated Project Guidebook.
Pages from the interactive personality quiz leaflet.
All four ‘Considering Carnism’ artefacts on display.