bdes (hons) Graphic Design
Ollie Dare
Formula Future
Formula Future explores the future of visual identities in motorsport; specifically how the approach to branding could change as the competition transitions away from reliance on combustion engines. The project focuses on three racing teams owned by fictional renewable energy suppliers, and how their visual identities reflect their environmentally-conscious nature.
Solar-powered team Becquerel’s livery
Livery of wave power supplier Crest Caledonia
Wind-powered team Ventus’ livery
Ventus Autosport website
Becquerel & Crest Caledonia websites
Racing overalls feature elements of their respective team’s visual identity adapted for clothing
Each team’s trailer displays more ways in which the branding systems translate to a number of applications