Ethan Law
BDes (Hons) Graphic Design
Neuroplay
Neuroplay is a non-profit charity aiming to foster inclusivity for neurodivergent individuals within football. Targeting club-level youth in Scotland, the project introduces five mascots that each representing a neurodivergent disorder to build empathy and awareness. The initiative includes a ‘Neuroplay’ tool pack with educational cards (Insight, Power, Definition), Interactive promotional posters, and a collector’s guidebook. These tools are distributed to football clubs, encouraging self-led learning. Mascots like Spectre the Giraffe (Autism) and Bizzy the Squirrel (ADHD) personify each condition. Ultimately, Neuroplay strives to create a more understanding grassroots football culture where neurodivergent players can participate confidently and authentically.
Close up of one of the insight based cards
The back of the collectible cards, featuring illustrations matching the meaning of the card.
The Neuroplay Collectors Guide Book
An example page of a double page spread in the book – You can see where the cards slot into.
The Neuroplay Learning Tool Pack
Examples of the interactive promotional posters
A close up of two of the posters.
An example of one of the posters being used as a sign around a club house.