Shannon Wilson
BDes (Hons) Graphic Design
A Designer’s Guide to AI
A Designer’s Guide to AI is a mock election campaign that highlights the divisive views around the use of generative AI tools in the creative industry, offering insights to help creatives better understand AI tools and make a choice whether to use AI tools in their practice or not.
As the line between human and machine-made art becomes less clear, it raises new questions about creativity, authorship, and productivity. Using analogue and digital techniques, this project explores how generative AI is changing the creative industry and reshaping how designers work.

Details of the three campaign tapestries that convey the anti-AI and pro-AI sides going head-to-head.

The centre of the tapestries, where the embroidered lines converge.

Squares from the tapestries showcasing texture.

Close up of the front cover of the guidebook containing AI facts.

Spread from the guidebook showing a close-up of a square from the tapestries on one side and a fact about AI on the other.

Another spread from the guidebook.

Ballot boxes and tokens: anti-AI vs pro-AI teams calling for votes.