Marina Crudu
BDes (Hons) Graphic Design
From Scratch
‘From Scratch’ is a food packaging and experiential design project aiming to help Gen Z act on the interest of multicultural cooking. For many young people, cooking is a disheartening experience, comparing their dishes to the ones in beautifully produced cooking videos and cook books filled with personal stories and little helpful information. The road to learning is cut short when it seems so difficult to start.
‘From Scratch’ creates a different road, starting with food packaging, which features fundamental information, using recipes as secondary. Helping Gen Z find alternatives to usual ingredients easily.
Play with new ingredients in the ‘From Scratch’ pop up, who needs cook books?
Food packaging inspired by cultures from 4 different regions. Providing flavour and cooking tips, helping you cook to your taste
What’s your favour food to cook?
Sick of pasta? Try grains, we will tell you what you need to know
With ‘From Scratch’ you don’t need to search for hours for helpful information
Meet ‘From Scratch’, the packaging project that will help you experiment with ingredients from around the world.
Seasoning, the most important part of a dish
The ‘From Scratch’ interactive pop up, make your perfect dish
What will you make?