Hamish Reid

Dry Run is a running club aimed at the sober-curious community, offering a social and active alternative to alcohol-centred events. Designed to run monthly, each event is promoted through posters and Instagram Reels to engage participants and grow the community. A unique feature is the collectible token system—each run offers a distinct illustrated token for attendees to take home, encouraging consistent involvement. To introduce and explain the token concept, an animated video is created for social media. Dry Run blends design, wellness, and community to create an inclusive space where people can connect without the need for alcohol.