Ella Herlein
BDes (Hons) Graphic Design
The Bug Kit
Gen Z is facing unprecedented levels of stress and mental health challenges. The Bug Kit offers a simple, grounded way to step outside, slow down, and reconnect—with nature, and with ourselves. Insects are one of the most common sources of fear: nearly 40% of phobias are related to insects and arachnids. And yet, less than 1% of these species pose any real threat to humans. The Bug Kit is designed to challenge those fears through hands-on learning and exploration, replacing anxiety with understanding.

Field Guide in Use

Trivia Cards

The Bug Kit Packaging

The Bug Kit Spreads